True North Resilience

Privacy Policy

Last Updated: 11/30/2025
True North Resilience LLC
pathtotruenorth.com


How we collect, use, and protect your information.

1. Introduction

At True North Resilience LLC (“we,” “us,” or “our”), your privacy genuinely matters to us. This Privacy Policy explains clearly and transparently how we collect, use, protect, and share your information when you visit our website, join a retreat, participate in coaching, purchase a program, or otherwise interact with our services.

This policy applies to:
• pathtotruenorth.com
• Retreats, coaching, and digital programs
• Forms, applications, checkouts, and any tools connected to our services

We’ve written this in plain language so you know exactly what’s happening with your data, followed by the legal details that keep both you and us protected.

2. Information We Collect

We  collect:

  • Name, email address, and phone number
  • Retreat applications and intake forms
  • Payment details (processed by Stripe)
  • Messages you send us via email or contact forms
  • Newsletter signups (Substack, Kit)
  • Checkout data (SamCart)
  • Intake or client portal data (Practice Better)

We do not store full credit card numbers, and we never sell or share your personal information. Any information you provide is used solely for internal business purposes, such as processing your order, delivering services, and improving your experience.

We collect information in three ways:

2.1 Information You Provide Directly

When you use our website, certain information is collected automatically, such as:

  • IP address and approximate location
  • Browser type and device information
  • Pages viewed and links clicked
  • Time spent on the site
  • Referral source (ads, search, social media, or other websites)

This helps us understand how people are using our site and how we can improve it.

2.2 Information Collected Automatically

We  collect or receive information from:

  • Google Analytics 4
  • Meta Pixel (Facebook/Instagram)
  • LinkedIn Insight Tag
  • Showit website builder and hosting
  • Stripe payments
  • SamCart checkout
  • Practice Better client portal
  • Kit and Substack email tools
  • Slack (internal communication only)

These tools help us operate our business, deliver services, and understand how our content and offers perform. Each provider has its own privacy policy that governs their use of your information.

2.3 Information From Tools We Use

3. How We Use Your Information

We use your information to:

  • Provide retreats, coaching, and related services
  • Communicate with you about bookings, applications, or questions
  • Send newsletters, updates, and marketing you’ve opted into
  • Process payments securely and manage transactions
  • Analyze and improve our website, programs, and offerings
  • Run advertising campaigns and measure their effectiveness
  • Maintain the safety, security, and integrity of our services
  • We do not sell your personal information for money.

However, some of the tools we use (such as advertising and analytics partners) may be considered “sharing” your information under certain privacy laws, including the California Consumer Privacy Act (CCPA/CPRA).

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to provide a secure, reliable, and personalized experience. These tools help us:

  • Keep the site functioning safely and smoothly
  • Remember your preferences and saved settings
  • Understand which pages and content are most useful
  • Improve performance and overall user experience
  • Run and measure advertising through partners such as Google, Meta, and LinkedIn

We use several types of cookies:

  • Essential Cookies: Required for site security, navigation, and basic functionality.
  • Analytics Cookies: Tools like Google Analytics that help us understand how visitors use the site.
  • Marketing Cookies: Technologies such as Meta Pixel and LinkedIn Insight used for advertising and retargeting.
  • Functionality Cookies: Features that support our Showit website tools.
  • Preference Cookies: Save settings like form inputs and user selections.

Non-essential cookies (analytics, marketing, and preference cookies) are only used with your consent. You can update or withdraw your cookie preferences at any time through our cookie banner or by visiting the Cookie Settings page.

For full details, please refer to our Cookie Policy.

5. How We Share Information & Advertising Practices

We only share your information with trusted partners who help us run our business or meet legal requirements. This may include:

  • Service Providers such as Stripe, SamCart, Practice Better, and email platforms that support payments, scheduling, communication, and site functionality.
  • Analytics & Advertising Partners like Google Analytics, Meta, and LinkedIn, who help us understand our audience and deliver relevant content or campaigns.
  • Legal or Regulatory Authorities when required by law, or when necessary to protect our rights, safety, or the rights of others.

We do not sell your personal information for money. However, under California law, certain analytics and advertising tools may be considered “sharing” of personal information.

If you are a California resident, you may opt out of this type of sharing at any time by visiting our Do Not Sell or Share My Personal Information page.

Even though we don’t sell your information, tools such as Google Analytics, Meta Pixel, and LinkedIn Ads may use cookies to personalize advertising. California requires transparency and gives you the right to limit this activity—your preferences are always in your control.

6. How We Protect Your Information

We do not store your credit card number or sensitive financial data.
All payments are processed through Stripe, which meets the highest security standards.


7. Your Privacy Rights

You  have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate or incomplete information
  • Request deletion of your personal information, where legally permissible
  • Opt out of certain types of data sharing or targeted advertising
  • Withdraw consent where we rely on consent to process your data
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at thetruthnorthreslientwomen@gmail.com with your name, the email address you used with us, and a brief description of your request.

8. Data Retention

We keep your personal information only as long as necessary to:

  • Provide the services you’ve requested
  • Meet legal, accounting, or reporting obligations
  • Resolve disputes and enforce our agreements

When your information is no longer needed, we will delete or anonymize it where reasonably possible.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

True North Resilience LLC
thetruthnorthreslientwomen@gmail.com